The last few weeks I’ve been making a call to a community organisation that isn’t in my phone address book. The other day scrolling through recent calls there was the number recorded, and underneath it Probably…followed by the specific name of the individual I’d been talking to. I’d never seen that before.
I puzzled over this, Fair enough had it recorded the name of the organisation, they’re in the phone book after all. But in an organisation containing dozens of people how does it know the specific person I’ve been speaking to?
Like many, I’m very aware of my online presence and identity. The idea that I’m being watched, that every move I make is tracked, is abhorrent to me, and more so since the Australian government legislated that ISPs must retain the metadata of its customers. It’s a privacy issue, but I also see it as an infringement on my civil liberties.
In my book you’re crazy if you’re not connecting online through a VPN, but even so that only limits the damage, it doesn’t eliminate it.
I read the other day about how Google is extending its online reach, to the point that they will soon know every site you visit. Like most people, I have a Gmail account. Foolishly, as it turns out, I use my Google ID (and occasionally my Facebook) to login into different online accounts. It doesn’t matter if I’m VPN if that’s the case. The solution is to browse incognito through a VPN, and don’t accept cookies, but that’s hard work. And even still…
We’ve all experienced targeting marketing whereby an ad will flash up on screen relevant to a recent search or your browsing history. Once they have that on one source it spreads to other online sources – I get those ads now on my phone, and even at work.
I compound the issue by having location services switched on my phone, as most people do, I’m sure. That adds another very precise layer of tracking which I could easily turn off, except I track my steps, and of course, use navigation and search for nearby handy locations. We are seduced into being tracked by the convenience of the functionality it offers.
At this point I’ve made a compromise – basically, I’m allowing them to view a lot of my activity, but not all. I wonder at the wisdom of that.
But how does that explain my phone entry?
The only explanation I have is that it’s cross-referenced my email by my call history. I’ve sent and received emails from that person, and my phone has put 2 and 2 together and come up with 4. That’s scary.