Friday morning I headed to Crown for a marketing seminar. I’m not a marketing guy, and if I can I try to avoid marketers en masse. I have a marketing clue, but I’m no –one’s idea of a marketing type. I’m part of a couple of projects which overlap with marketing and so I thought it a good idea to get some background.
Breakfast was served, and then a host of speakers got up to present their little pearls of marketing wisdom. I was probably the only non-marketing person in the room, so there was a lot of preaching to the already converted. As a result there were acronyms and trade lingo which took me a moment to parse, but overall it made sense and was interesting, but it was the final speaker who elevated it from being just another promotional breakfast.
He was a marketing dude from Uber, flown in for the occasion. He was dynamic, confident and fascinating. For someone like me, a marketing novice, it was very educational. In a strange way it was also inspiring.
It’s not so much what he said or how he said it, but rather it was an attitude he embodied, and the fact that he had his own very individual ideas. That he had managed to parlay those ideas into functional reality was the crowning triumph. And here he was on the far side of the world telling us about it.
It forced me to reflect on my own circumstances. I’ve always fancied myself a similar type of character, confident, creative, determined, a big thinker. I’ve been lucky enough to use those attributes consistently through my career, and generally been valued for them. It’s different now. I struggle and strain, but I’m in a state of almost perpetual frustration. I still think big, but whatever I push is filtered and compromised by a conservative leadership and an incompetent system. I’m left to fiddle at the edges, doing small things and pushing against ever encroaching constraints.
Listening to the speaker from Uber I remembered how it used to be. I remembered how bold I had once been. The many thoughts and ideas repressed by circumstance bobbed to the surface. I felt energised, wanting to be that person again, to do those things. There are no meant to be’s, but I can confidently say I’m better suited to taking things on than I am simply maintaining an inadequate status quo.
I caught the tram back to work afterwards with these thoughts buzzing in my head. It was self-evident that – regardless of the glittering promotions they promise me – it was impossible to be the person I wanted to at an organisation such as the one I work at. They are fatally compromised both structurally and philosophically. They are a mess of competing objectives, managed in ad hoc fashion. I don’t fit in.
I still have a lot of ideas. I was mildly surprised, and much gratified, to find that getting back into the system that I had lost none of that in my absence. I’m just as capable and just as driven as ever I was. What’s different, I’ve discovered, is that the fripperies of behaviour and attitude have fallen away. I’m blunt, honest and direct, just as I’ve ever been, but more so.
Directness has its own simplicity. You see in straight lines. The way there may not be as straight-forward as that, but you know what you want, what you need, what must be. The question is how to get there. End of the day you just want to be what you can be. You want to be true to what’s inside you.
It’s that truth I want to live by, and ultimately that means I have to find a different pathway. I have no faith in this organisation. I don’t want to be a part of it. This is not the way for me. I’ve put things off at the promise of things different, none of which have yet eventuated, and may never.
I won’t rush things, but I’ve made up my mind. I can’t work like this. I applied for a couple of roles over the weekend, and I’ll keep applying until something comes up.