I read plenty of articles of different descriptions relevant as I see it to the act of doing business. Some are directly relevant to me – as is this piece – in that they may contain advice or wisdom which will help me personally in carrying my business forward. Some are useful in the sense that I’ll store the information they contain in my memory bank waiting for the day they click with something a client needs or wants. They are reference material. A lot of stuff I read is pedestrian. Some is good, and some very good. The best I’ll save for my own reference, and often I’ll tweet a link on my business account, or to Facebook on m y business page.
As far as I can remember this is the first of these articles I’ve ever posted to my blog. In general my blog is my other self. It contains work stuff because work is part of life, but rarely business stuff. The exception this time is that I think this is an excellent article, and because it contends something that I passionately agree with.
You get one go round, and it’s silly not to change the rules to suit yourself if you can manage. It’s why I ventured out into my own business, and is one of the key things I try to communicate to my clients in one way or another. You don’t have to do things the way they’ve always been done just because everyone else does. Why not fiddle things to work for you? Do you things your way, and if you’re smart that means playing to your strengths. In a world of conventional methodologies the winning way is often the different. So free your mind, look beyond the obvious, find your own way and follow it.